Presentation
The Insurance Evangelist: "A Tale of Rags to Riches”

A single mom with three babies in diapers…a police officer ex-husband who went to federal prison…a woman who became pregnant after a decade of failed in vitro attempts- what may sound like the storyline for a soap opera is actually the life of Sheryl J. Moore, a life insurance and annuity product expert.

Join Sheryl, as she shares her 25-year insurance journey, her personal story, and why NOW is the best time to be offering life insurance and annuities.

Biography
Sheryl J. Moore is president and CEO of Moore Market Intelligence. She is also the founder and creator of several competitive intelligence tools, including Wink’s AnnuitySpecs and LifeSpecs tools, as well as Wink’s Sales & Market Report and Wink’s Index Intelligence Report. Moore Market Intelligence specializes in providing competitive intelligence tools to the insurance industry, particularly the life insurance and annuity markets. Ms. Moore provides competitive intelligence, market research, product development, consulting services and insight to select financial services companies.

Prior to forming Moore Market Intelligence, Ms. Moore was the manager of a competitive intelligence unit for a multi-line global insurer. In addition, she gained an intimate knowledge of insurance products and markets as the market research analyst in charge of competitive intelligence for both life and annuity lines of business with an insurer that was #1 in both indexed life and indexed annuity sales.

She is co-author of The Encyclopedia to Index Products: Annuity and Life. She is the author of Why I Bought Indexed Annuities and Why I Bought Fixed Annuities. Her research and articles are regularly featured in insurance trade publications and resources including Annuity News, Best’s Review, Consumer Reports, The Des Moines Register, Forbes, Fox Business, Insurance News Net, Investment News, The New York
Times, Senior Market Advisor, and The Wall Street Journal. She has worked closely with the media as a fact-checking resource on life insurance and annuities and has spent years correcting misleading or inaccurate article published on life insurance and annuity products. She is a member of Forbes Finance Council.

Ms. Moore also works closely with regulators. Her research is regularly presented to the National Association of Insurance Commissioners Conference, to aid in their understanding of insurance products. She serves as a resource to regulators on issues such as insurance distribution, marketing, product development, and training. She actively participates in the rulemaking process for life insurance and annuity products, and her research has been presented to Congress to lead industry efforts in thwarting the securities regulation of indexed
insurance products.

She has a degree in Political Science from Grand View University, and holds numerous designations in the field of insurance services. Neither Sheryl J. Moore, nor Moore Market Intelligence sell or endorse any financial services products.