IARFC Guiding Principles

Vision
Clarity of purpose and direction guides our service to current members and stimulates consistent growth by attracting new members.

Love 
Love is a matter of the heart. Our work matters and we are committed to serving our members and the public with a brand of love we call a Committed Benevolent Interest (CBI) in everyone. We are truly concerned about the outcomes for others and ourselves.

Service
Leadership is service. We are committed to our members with servant leadership as we provide resources to help them achieve their career and business objectives.

Integrity 
Honesty, morality, and fairness are bellwethers of what we stand for and how we serve our members and affiliates under a Code of Ethics.

Innovation 
A commitment to introducing new ideas and methods will disrupt the status quo and support financial professionals and their business.

Proactivity
Action is essential. Constant awareness of change drives the pursuit of becoming a catalyst for new opportunities.

Authenticity
Consistency in word and action defines who we are. We invite the same authenticity from our members and build a foundation of trust with the public.

Relevance
Practical, thought leadership ensures our membership remains appropriate and valuable to the general public.