Jim Ruta
JimRuta.com

Presentation
The Power of Sticky Advice: A Fresh Approach
Transforming Guidance into Action

Isn’t the ultimate purpose of giving advice to inspire positive change—and, yes, to drive results? Yet, convincing people to follow your recommendations remains one of the toughest hurdles any advisor faces. What we really need is advice that “sticks”—the kind that people act on.

Drawing from decades of insight alongside the world’s most accomplished advisors, Hall of Fame Speaker and Coach Jim Ruta unveils the “Benefit Revelation Questions Approach,” a method that flips the traditional sales call on its head. Forget lengthy presentations—instead, ask strategic questions that prompt prospects to seek your expertise, turning you into a trusted guide. Jim unpacks this timeless challenge and offers a refreshingly practical solution: a simple approach that deepens trust, boosts acceptance, and reduces the sting of rejection—all at once.

But this isn’t just a theory session. Jim shares actionable tactics you can put to work right away—tactics that help your advice resonate, spark better decisions, and elevate your status to the most trusted advisor.

And as you become that trusted resource, the door opens to more high-quality introductions, making your business journey smoother and more rewarding. Isn’t it time your advice made a lasting impact and took your business to the next level?

Biography
Jim Ruta is a distinguished leader in the life insurance sector, recognized for his unwavering commitment to advancing the profession of life insurance sales. Formerly a highly successful agent and executive manager at one of Canada’s largest life insurance agencies, Jim brings an unparalleled breadth of experience both within and beyond the industry.

He is a sought-after speaker, having addressed the MDRT Annual Meeting on five occasions, including a presentation from the Main Platform. Jim is the author of four books and a respected columnist within the life insurance community. He has provided strategic coaching to some of the world’s most accomplished advisors, such as Van Mueller, George Sigurdson, Mark Halpern, and Marc Silverman. Moreover, Jim actively collaborates with the MDRT Academy and the Center for Field Leadership.

As the founder of the virtual School of Life Insurance Selling, Jim curates insights and best practices from renowned global life insurance and financial advisors, equipping both emerging and experienced professionals with the tools for excellence.

Additional Background

• Licensed private pilot, proficient in flying Cessna 152 and 172 aircraft
• Former Special Constable, with experience in provincial park patrol and serving legal summonses
• Qualified Emergency Medical Technician and member of a national first aid competition winning team
• Former Level 2 Alpine Ski Instructor and Ski Patroller
• Classically trained violinist, former Concertmaster of the Greater Winnipeg Schools Senior Symphony Orchestra, and Royal Conservatory of Music member
• Competitive water skier, skilled in slalom, trick, and jumping events
• Former high school track and field athlete, specializing in the 400-yard sprint and pole vault
• Sold over 100 lives in his first year as an agent
• Creator and host of “Ruta’s Rules,” a top-rated program on Canada’s IE-TV online television service