HOME  >  EVENTS  >  VIRTUAL SUMMIT 2025  >  BARRY S. RUTTEN, CFP®

Barry S. Rutten, CFP®
Magnetic Sales Systems, LLC
 

Presentation
The Hidden Keys to Zero Objection, High Premium Life Insurance Sales

  • Are you sick and tired of dealing with the “silent struggle” many agents quietly face, as you deal with an endless stream of sales killing and revenue robbing objections & rejections to your life insurance presentations? 
  • Do you want to put an end to the soul crushing and self-esteem damaging stalls & delays, the issued but not taken policies, the post-sale cancelled applications, and worst of all, being ghosted after the first call or meeting? 
  • Would you prefer to spend your days easily selling million dollar plus death benefits, while positioning cash value policies so perfectly clients request to contribute the maximum permissible premium? 
  • Is your objective to help protect more families in more profound ways by having collaborative, not combative conversations and be seen as a true professional advisor and not a product peddler?
  • Discover the cure for what ails your life insurance sales when you attend The Hidden Keys to Zero Objection High Premium Life Insurance Sales session.
Biography
The Insurance Sales Doctor™

    Background Snapshot
    38 years the financial planning, insurance, and investment advisory business
    31 years as a CFP® professional
    Creator of “proven in the trenches” sales coaching & mentoring programs:
  • Multi-Line Sales Mastery™
  • Life Insurance Sales Made Easy™
  • High Premium Life Insurance Sales Mentorship™
  • Retirement Planning Advisor Mentorship™

Barry S. Rutten, CFP®, has over 38 years of financial planning, insurance and financial services sales, sales management, and sales training success. 

Barry has held the Certified Financial Planner (CFP®) professional designation since 1994.  Barry has personally sold many millions of dollars of high premium cash value life insurance and hundreds of millions of dollars of death benefits and has been a top producer in life insurance, annuities, AUM, mutual funds, disability income & long-term care insurance.

Barry has unique expertise in the sale of zero objection, high death benefit term and high premium cash value life insurance that lead to organic, high quality client introductions. 

Barry mentors, coaches, and trains agents how to create a virtually objection-free financial services sales environment to maximize their results and income.
 

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