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Peter J. D’Arruda, MRFC®

Coach Peter J. D’Arruda, MRFC® 
Capital Financial Advisors, LLC.


Peter J. D’Arruda, MRFC®, RICP®, is a Master Registered Financial Consultant and Investment Advisor Representative and is the Manager and Founding Principal of Capital Financial Advisory Group, LLC in Apex, North Carolina.

A fiduciary with decades of experience in the financial services industry, he is a former two-time President of the IARFC (International Association of Registered Financial Consultants).

Known as “Coach Pete” to most of his clients and to the listeners of his radio show, his lifetime goal is to assist his clients in achieving the levels of success they desire. He founded Capital Financial to help his clients “cross the street of life.“ He and his team strive to help their clients take the worry out of living in retirement by taking a systematic approach to lifetime income planning.

Coach Pete’s radio show, “Financial Safari” can be heard weekly on more than 70 stations nationwide. He has been a guest on CNBC, FOX Business, Bloomberg, and CBS Radio. He has been interviewed for advice on columns in The Wall Street Journal, USA Today, Smart Money, Money, The Street.com, as well as others.

He has been named to the prestigious Forbes Leadership Council and has been a published writer with Forbes.

Coach Pete has written or co-written eight books to date, and two of his books have reached the bestseller’s list on Amazon. He co-authored the best-selling book Tax Breaks of the Rich and Famous and the noteworthy SUCCESSONOMICS with Steve Forbes. Coach Pete has also written his own popular books such as Fine Print Fiasco and 7 Baby Steps to a Ridiculously Reliable Retirement Income.

Pete is a graduate of The University of North Carolina.

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